Marketing and Selling an Iconic $7m Nashville Estate
As a full service listing agent, I transformed this Nashville estate into a magazine worthy cover model and helped my client achieve a 54% return on investment.
Pre-listing Preparation
Staging: Collaborated with a designer to update paint colors, touch-ups, and optimize the home's layout to highlight its unique features.
Professional Media: Hired top photographers and videographers to capture the home for MLS, marketing channels, and YouTube.
Print Advertising: Featured on the cover of Luxury Home Magazine with full-page ads throughout the listing period.
Landscape Design: Refreshed the landscape to showcase the beauty of the 5-acre property, maintaining it through seasonal changes.
After
Before
After
Before
Digital Marketing
Social media: Generated viral content on Instagram and TikTok, including a home tour with over 9 million views.
YouTube: Produced a 4-minute professional video tour with 17,000 views.
Influencer Collaboration: Partnered with influencers for home tour interviews.
Content Day: Invited top Nashville agents to create their own content, broadening the property’s exposure.
American Dream TV: Featured in an Emmy-nominated segment highlighting the home’s design and staging.
Paid Campaigns: Used targeted digital marketing with geofencing and keywords to reach ideal buyers.
Public Relations
Leveraged connections with top media outlets to secure press coverage on Yahoo.com, CBS, Nashville Business Journal, Robb Report, and TMZ.
Curated Events
Specialty Events: Hosted an exotic car club fundraiser benefiting Tunnel2Towers, attracting over 100 members for a whiskey and cigars evening.
Agent Networking: Utilized exclusive access to top brokers and conducted a robust email campaign to highlight property features to agents in Nashville and feeder markets.
Broker Opens:Invited agents from all brokerages to see the property, ensuring it reached the right buyers.
By implementing these strategies, I successfully marketed and sold this iconic estate.
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@gavrenn Touring @carrie_prickett ♬ original sound - Gavren Dochterman
After
Before
Digital Marketing
After
Before
Social media:
- viral content on Instagram and TikTok.
- Tik Tok- over 9 Million total views on home tour walkthrough.
- YouTube: professional 4 min video tour 17,000 views.
- Collaboration with Influencers for an interview walk through of the home.
Content day with top Nashvlile agents: Agents were invited to take their own content of the ilsting getting the property seen to a broad spectrum of agents and their buyers.
EMMY-nominated TV Show American Dream TV, segment highlighting the design elements and staging created for the listing.
Paid digital marketing campaign: highly targeted marketing to the ideal buyer of this home, using geofencing, specific and websites.
Pubic Relations: I utilized my connections with top media outlets to get press on Yahoo.com, CBS, Nashville Business Journal, Robb Report, TMZ.
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